|
Getting your Trinity Audio player ready...
|
Some of the most successful brokers in the industry send out press releases after a transaction closes. Why?
First, What Is a Press Release?
A press release is a short, professional announcement distributed to media outlets, industry publications, and online platforms to share newsworthy information about your business. In the context of business brokerage, a press release can highlight your recent success.
Of course, you never want to breach any client confidentiality. If you’re not comfortable disclosing (or don’t have permission to disclose), sensitive information like the business name or sale price, you can substitute general details such as:
- Industry and general location
- Years in business or reputation
- Your name and firm
- Personal quotes
A carefully-worded press release can be picked up by major media outlets like Fox News or CBS News.
So why do it?
If you follow the real estate personality Ryan Serhant, you know that “shouting it from the mountaintop” is one of his brand-building philosophies. We couldn’t agree more. You should be telling your peers and more importantly other business owners about your recent success. Because if you don’t, who will?
1. Builds Credibility
Every successful deal reinforces your track record. Publicizing your closings demonstrates that you’re an active, effective broker who gets deals done. It sends a message to potential sellers that you know how to bring transactions across the finish line—and to buyers that you’re consistently representing quality opportunities.
2. Improves SEO and Boosts AI Visibility
Each press release is a fresh piece of content that search engines like Google and Bing love. It’s important to be consistent and publish relevant updates. New content keeps people coming back to your site and shows ChatGPT and Google that you are relevant.
By incorporating targeted keywords like “your name and city” or “business brokerage firm completes transaction,” you naturally improve your site’s SEO ranking. Over time, this visibility can lead to more inbound inquiries from sellers looking for trusted professionals.
3. Educates the Market
Press releases also help educate potential clients about what’s happening in your market. By adding commentary on trends or buyer demand, you position yourself as a thought leader who understands industry shifts.
Statements like these subtly demonstrate your insight. Somebody will be perceived as the best broker. Why not you?
4. Content for Social Media
Your freshly minted press release can be distributed across multiple marketing channels. Once published, share it on:
- Your website
- Mainstream media trade publications
This multi-channel approach ensures maximum reach with minimal effort—one press release can touch hundreds, or even thousands, of potential clients, referral partners, and peers.
In business brokerage, visibility and credibility go hand in hand. Sending out a press release after every closing keeps your name active in the market, builds authority, and attracts new opportunities—all while celebrating your success the right way.
The most successful brokers in the industry do it every time.
